Elevating Lives, One Brand at a Time.

We have a genuine passion for brands and take pride in representing the world’s most ambitious ones. Through enduring partnerships and mutual commitment, we foster growth and development, shaping a future of success together.

At Areen East & West, our track record speaks volumes as the premier route-to-market partner across diverse categories such as baby care, personal care, skin care, and health care. Whether established, international market leaders or burgeoning local gems, our portfolio spans a broad spectrum.

Backed by a strong portfolio of over 20 top-notch global brands, our aim is to become the go-to local partner for international brand owners in the UAE. Our secret? We blend expertise, local know-how, strong bonds, and operational excellence to fuel your brands' success in the Middle East. Our foundation is built on hard work, trust, and solid relationships with all our partners. Ensuring your brands succeed sustainably in our regional markets is our top priority.