WHO ARE WE?

Areen East & West. Your local route to market business partner.

WHERE WE AT?

Dubai. The globally renowned hub for commerce and enterprise.

WHAT DO WE DO?

We Lead. From Baby Care to FMCG.

WHY DO WE DO IT?

To Grow & Elevate Brands. Collectively.

OUR STORY

Established in 1991, Areen East & West stands as the premier Marketing, Sales, and Distribution powerhouse within the UAE. With over three decades of expertise, we specialize in Baby Care, Personal Care, Health Care, and FMCG categories. Our extensive reach spans across pivotal distribution channels including Pharmacies, Modern Trade, Specialty Stores, and Wholesale outlets, enabling effortless market access for international brands seeking to connect with Middle Eastern consumers.

OUR CULTURE

Crafting a workplace culture doesn't just occur naturally; it requires deliberate effort, a defined purpose, authentic values, and a sincere aspiration to establish an environment where individuals can flourish collectively, embodying unity.

At Areen East & West, unity reigns supreme, fostering a culture where unconditional support, empathy, mutual encouragement, and collaborative teamwork prevail. This culture characterizes the talent we attract and retain, as well as the clients drawn to collaborating with us. It provides a nurturing space for personal and professional growth, fostering daily inspiration.

For us, culture is the very heartbeat of our organization, a non-negotiable aspect of our identity. Our team members find a home here, a sense of belonging that serves as the bedrock for their courageous, relentless, and most importantly, joyful dedication to our esteemed clients.


OUR INSPIRATIONS

MISSION

At Areen East & West, we passionately navigate the dynamic landscape of marketing, sales, and FMCG in the UAE, dedicated to empowering businesses to thrive and soar beyond limits. 

Through innovative strategies, unwavering integrity, and relentless commitment, we craft tailored solutions that foster growth, elevate brand experiences, and forge enduring connections within our communities. 

Our relentless pursuit is to be the catalyst that transforms aspirations into achievements for our partners, ensuring sustained success in every endeavor.

VISION

We envision a future where Areen East & West stands as the cornerstone of transformative change in the realms of Marketing, Sales, and FMCG. 

Our commitment is to pioneer revolutionary approaches, redefine industry standards, and inspire a culture of excellence that resonates across the UAE and beyond. 

With an unwavering focus on innovation, ethical practices, and unparalleled service, we aspire to be the driving force behind the evolution of businesses, fostering a landscape where growth is limitless, collaborations are impactful, and success is synonymous with Areen.

VALUES

At Areen, we embody Adaptability, Respect, Excellence, Ethical Behavior, and Nurture in everything we do. 

We embrace change, treat everyone with dignity, strive for the highest standards, uphold honesty and transparency, and foster growth and well-being within our team and beyond. 

These values form the cornerstone of our culture, guiding us as we innovate, collaborate, and positively impact our communities.