LET’S MAKE
YOUR BRAND
MORE SUCCESSFUL
Take advantage of our outstanding route-to-market solutions – Areen East & West provides everything from sales and distribution to full-scope outsourcing.
LET‘S REACH YOUR BRAND’S FULL POTENTIAL IN LOCAL MARKETS.
Your Situation & Objectives:
"We aim to magnify our market influence, but our current scale and setup constrain our strategic options."
Our Solution & Results:
Harnessing our in-depth understanding of local markets, we'll pinpoint optimal pathways to elevate your brand. This involves analyzing your product lineup, performance metrics, and key external factors like evolving consumer preferences, market dynamics, and upcoming opportunities.
With a results-driven sales force and a widespread national presence, entrusting your brand to us ensures capable management. Our expertise in driving product activation at the point of sale is a core strength that significantly fuels your sales growth.
By fostering cross-category and product synergies, we offer a distinct advantage when integrating your brand into our robust portfolio. This collaborative approach will greatly enhance your brand's market positioning and growth potential.
PLANNING TO LAUNCH A NEW BRAND?
Your Situation & Objectives:
"We're looking to introduce a new brand and need a comprehensive market strategy to seamlessly integrate it into our existing portfolio."
Our Solution & Results:
We possess a track record of successfully launching new brands within our local markets. However, our approach varies based on each brand's unique characteristics, tailoring a custom route-to-market solution for maximum effectiveness.
Our deep understanding of market dynamics, category trends, and consumer behavior empowers us to craft a strategic launch plan for your brand. Our Brand Managers curate the optimal marketing mix, while our Key Account Managers and Sales Force facilitate product listings and secure prime placements at retail points—transforming awareness into tangible sales.
Beyond an impactful initial launch, we collaborate closely with you to establish realistic Key Performance Indicators (KPIs). We maintain continuous oversight, diligently tracking performance metrics to ensure ongoing success and timely adaptations as needed.
ENTERING A NEW MARKET?
Your Situation & Objectives:
"We aim to expand our brand into new markets but lack the necessary local market knowledge and connections to key retailers."
Our Solution & Results:
We leverage our unique insights and deep understanding of local markets—a critical asset when venturing into uncharted territories. What may thrive in one market might not necessarily succeed elsewhere.
With our extensive network and strong ties to local businesses, we ensure maximum coverage and market penetration from the outset.
Our dedicated team exhibits a profound commitment to your brand, acting as enthusiastic local brand ambassadors, which is pivotal in fostering early-stage growth.
Drawing from our proven track record in managing international brands, coupled with updated market insights and unwavering organizational dedication, we pave the way for your market entry to thrive under optimal conditions.
LOOKING FOR AN OUTSOURCING PARTNER?
Your Situation & Objectives:
"We aim to expand our existing business while enhancing cost efficiency and profitability, previously managed internally."
Our Solution & Results:
Flexibility is Key: We revolutionize your fixed costs into adaptable assets. You gain the ability to scale up or down your operations, spanning Field Sales, Brand Management, Key Account Management, and Back Office functions, freeing up capital for fresh investments.
Cost-effectiveness Redefined: Achieve more while spending less – our commitment ensures heightened efficiency and expertise without compromising quality.
Outsourcing Expertise Across Departments: Whether opting for full-scale outsourcing encompassing the entire value chain (including personnel) or partial outsourcing, we adeptly nurture and grow your business.
Tailored Solutions: We craft bespoke strategies aligned with your unique goals and requirements. Recognizing the individuality of each situation, we approach every outsourcing partnership with personalized attention and meticulous care.
GOING OUT OF YOUR COMFORT ZONE?
Your Situation & Objectives:
"We are considering integrating an additional distribution channel into our existing route to market setup. However, we lack familiarity with this specific channel, market conditions, and consumer behavior."
Our Solution & Results:
We boast an extensive network encompassing major distribution channels like retail, e-commerce, modern trade, convenience, speciality stores, pharmacies, and wholesale.
Our intimate connections with trade customers empower us to craft a personalized channel strategy tailored to your brand. This strategy draws from local market insights aligned with your business objectives.
Irrespective of the channel, our Key Account Managers' adept negotiation skills, coupled with our superior market position, grant you seamless access to your desired distribution channel. Leveraging our adaptable sales setup ensures the smooth execution of your customized channel strategy, facilitating your brand's integration effortlessly.
TRUSTED BY 20+ LEADING BRANDS, WE DELIVER BEST-IN-CLASS BUSINESS SOLUTIONS.
Join us and we will take good care of you.